A Complete Guide To Gaining Followers
Whether you run a brand’s social media or just interested in what a well
put-together social media looks like, here’s some tips on what to do and what
to avoid. Before I go into good habits of social media, I want to lay down some
ground rules Guy Kawasaki suggests dodging.
1. Don’t buy followers
When you want to gain “clout” on social media
for your brand, you absolutely do not want to pay to gain more likes or
followers. The biggest way to connect to your customers or followers is through
interaction. You may have thousands of followers and likes, but probably only a
hundred comments from actual people.
2. Don’t ask for
followers
If you want more followers, simply
increase your use of social media or put out better content. If you publish a
social post sounding desperate for followers, it most likely will turn away new
followers.
3. Don’t highlight
unfollowers
Your current followers will not care nor
see (unless they are experienced stalkers) who has unfollowed your account. Guy
Kawasaki compares this to standing up during lunch in middle-school and announcing
someone isn’t your friend anymore. If you post about it, you’re just giving
more exposure to the negative unfollower. Also, there’s no need to ask why
people unfollowed you either.
Since you’ve learned what not to do, here’s some ideas for gaining followers
that you should do.
1. Respond to
followers
The importance of responding to current
or potential customers of your product or service is crucial. Having that
conversation will spark an initial connection and increase their brand loyalty.
This will give you a better understanding to who your audience really is.
2. Understand your
followers
Gaining that knowledge will lead you to
curating social post that fit your audience’s demographics and grab their
attention. Making use of the analytics offered by each social media platform
can give you information to making your content better one post at a time. It could show you what region your audience is from, whether they like pictures or videos better or even show how many times a link was clicked on.
3. Reach new followers
To widen your target market, you can run
promotions or contests to encourage current followers to promote your social
media. Asking people to like or share a post in return for winning a prize will
boost the likelihood of performing the task.
Comments
Post a Comment