Posts

Showing posts from April, 2020

My Final Farewell

My blogs for Social Media Principles have come to end, but I couldn't end my blogs for this semester titled, " Hackers are Hijacking Zoom ," it just didn't feel right. I felt like I had to give a final goodbye for my blogs relating to life at ONU, social media, and various book topic. I begin blogging back in January and quickly became obsessed. I loved just letting my fingers on the keyboard follow the thoughts from my mind. My ideas were overflowing back in January and February, but that began to fade. I would have blog topics planned out for weeks to come, but when the weather began to warm up and my motivation for school was fading, I found myself scrambling for topics and experienced writers block (that's a real thing). My roommates probably got sick of me telling them what I was blogging about or asking for suggestions. Thank you to everyone (mostly my classmates) for reading my blogs and taking the time to comment. Another person I wanted to give a s

Hackers are Hijacking Zoom

Image
As we all know, virtual classes mean we need a virtual tool to use, and Zoom has become very popular. Like I said in my blog, “ My Favorite Virtual Tools to Use ” I’ve being using Zoom for a couple of my classes, volleyball workouts and team meetings. I’ve loved using it, because it’s fairly easily accessible to all and the connection is typically strong wherever I’m at. With the shift to work and school from home to stay safe from COVID-19, the FBI thinks otherwise. The FBI has put out numerous alerts that hackers have been hijacking video conferences and online classrooms through Zoom. There have been multiple reports of video meetings being interrupted by threatening language, inappropriate images or racial slurs. Even though the individuals who are performing the “Zoom-bombings” haven’t been identified, they’ve displayed swastika tattoos while in the Zoom call. The FBI’s tips for avoiding getting hacked include making your meetings or class sessions on Zoom private, not sharing

My Reflection on Social Media Principles

Image
For this week’s topic, brought to you by Professor Aggie, is our favorite and least favorite things about our class, Social Media Principles. This was my first class for my social media minor, and it has NOT made me regret adding this minor. I knew I’ve always been interesting in the ever-changing world of social media, but I always thought… you know, what more could I learn? This class has justified, for me, that there’s so much more to learn than I’ve ever imagined. I’ve gained a knew understanding for the importance of social media. Now to get into the meat and potatoes, nitty-gritty, or the nuts and bolts…whatever you want to call it. I thought I’d start with my least favorites, so I can wrap up my blog on a positive note. When I was reflecting on this semester, I struggled to find dislikes. I guess you could call my ONE pretty stereotypical dislike to be but the book . Now, the first book we read for three weeks of class was called, “The Art of Social Media” by Guy Raz. I really

My Work Outfit Ideas

Image
This past Tuesday, my sister, Erika, and I had our own personal photoshoot. Now, I feel like I have to give some background for why we’re having a photoshoot. I’ve mentioned this in a prior blog, but my mom used to sell Cabi clothing and now my sister does. Cabi releases a full line for the fall and spring seasons along with two new arrival releases. She asked me to take pictures in the new arrival clothes, so she can post them on her social media. I took this as an opportunity to help her and get an updated headshot. Before taking photos, I thought why not make a blog out of it, because my blog ideas are running dry. I figured I could share a work outfit look book. As I said in my previous blog, I am going to be a social media intern at Brand It Marketing Communications this summer. The dress code in their office is considered “nice casual” when in-office and business casual when meeting with clients. Here is an inside look into my favorite Cabi pieces I’ll be wearing this summ

The Ultimate Guide to Google AdWords

Image
I will be completing my summer internship with Brand It Marketing Communications, and my supervisor wanted me to research and learn about Google AdWords. She wanted me to be fully equipped with the knowledge to offer clients a new way to advertise online. I’ve being reading and watching many YouTube tutorial videos, and I wanted to share what I’ve learned so far. For starters, Google AdWords offers a way to advertise your product or service to customers who are searching for it. The five basic steps to Google Ads are: 1. Tell us your goal Google tailors each ad so customers result in calling your store or online customer supper, visiting your storefront or check out your website. 2. Decide where to advertise This is where you set the boundaries for your ad. You can either go global or stay local. It’s important to know who your target audience is, so your potential customers view your ad. 3. Create your message In three short sentences, you can create eye catching headlines fo

How I've Adjusted to College at Home

Image
With the dramatic change in the semester, what better to blog about then how I’ve adjusted. The whole online school really isn’t my jam and has been quite the change of pace. The transition to online for me happened at a worst possible time. The upcoming week (from home) I had two exams, three projects, finance homework, blogging and other assignments to complete. My brain was fried, and I immediately wanted summer to be here like NOW. Fast forward to the next week, I had a much lighter load, I was getting better at time managing and (attempting) to get ahead. I’ve been trying to stay in somewhat of a routine every day, so I don’t find myself watching Netflix until lunchtime. As a volleyball team, we have early small group workouts three days a week which forces me to get my exercise, shower and eat breakfast all before 10 a.m. The past two weeks, I typically work on assignments or watch lectures for a few hours, then pick up around the house, eat lunch and then finish things up fo

What I've Been Doing With my Extra Time

Image
During my extra time at home, I wanted to write a blog about new things I’m trying or doing more of with my free time. I’m definitely a routine kind of person, so changing it up and trying new things are out of my normal. The first thing I’ve been doing more is cooking and trying new recipes . I like to take the lead in making dinner, so I don’t have to clean up! A few weeks ago, my sister and I were in Kroger and impulsively bought an avocado salad roll from the sushi bar. The next time we went, it was late and there were none left. Long story short, we got the ingredients to make our own at home. We’ve become masters at the whole rice paper thing and found a love for sweet chili sauce. The next thing I’ve been doing daily is diffusing oils . Personally, I’ve had a diffuser since my freshman year of college, because I was getting sick over and over again. My mom, who gets very into oils and creams, kind of forced me to get one. Ever since, I’ve used it and fallen in love with mix

COVID-19 Causes a Surge in E-Commerce

Image
With the stay at home order, there has been an enormous surge in online shopping. Brick and mortar stores may be closed to the public, but the e-commerce world is thriving. From Amazon to grocery delivery services, business is booming. I think the most common place that people around the world are avoiding are grocery stores. There are some people you have food stockpiled for months, but others are weekly shoppers. Those who are in need of essential household items, fresh produce and meat are turning to grocery delivery services like Shipt, Instacart, Amazon Fresh, FreshDirect, Thrive Market, Butcher Box and store pickup to receive their groceries. For those who’ve been laid off, drawn unemployment or students have turned to these delivery services to make ends meet, put food on their table or even pay bills. I think it’s an easy job for people to do, but also scary since they’re spending their time in grocery stores. Luckily, grocery stores worldwide have taken safety precautions

Happy Easter!

Image
In honor of Easter being yesterday, I thought I’d blog about how I celebrated Easter with my family. The day started with my mom stressing out about the house being clean and the food being done. My family of four, plus my sister and I’s boyfriends, had a nice lunch consisting of marinated porkchops, cheesy potatoes and oriental salad. I was in charge of the dessert and I made berry angel food cake. Check out the recipe in my pervious blog named, “ My Favorite Recipes .” It turned out great, but the guys were a little apprehensive about the lime zest garnish. The perks of having an Easter lunch with only six people is that there are copious amounts of leftovers. It turned out to be a beautiful Easter Sunday, until Ohio had to do its Ohio thing and rain. We enjoyed the sun (and wind) as much as we could. At around 4pm, Tyler (my boyfriend) and I, went to his house for a small family gathering. His house is much noisier since he has five nieces and nephews. Even though the day loo

I Love to Bike Ride

Image
As I mentioned in a previous blog named, “ The Other 5 Fun Facts About Me ,” my family loves to go on bike rides. Since the temperature has been rising here in Northwest Ohio, my sister and I took advantage of the clear sky on Wednesday and went on a 10-mile bike ride. In Coldwater, Ohio, my hometown, we are lucky enough to have a gorgeous bike path to ride on. Our bike path is 4.5 miles long that stretches between Coldwater and Celina. It’s a beautiful, tree-lined path that makes bike riding, rollerblading, walking or running so peaceful. It’s conveniently located in the middle of Coldwater, so it’s a short five-minute ride to the beginning. They’ve recently added parking lots at either end for easy access. My sister and I received new bikes for our birthdays last summer. Our parents splurged and got us the Cadillac of bikes. They ride so smooth, but some extra butt padding would be nice. Some of my favorite family memories are when we go down the bike path to Celina, eat dinner a

What Tools To Invest In

Image
In Chapter 10 of “Social Media for Strategic Communication”, Karen Freberg talks about what areas to invest in your budget. As we all know, money doesn’t grow on trees (but I wish it did), so it’s important to put your budget towards to right content. To get the best result out of content, you must put forth some kind of investment. Karen Freberg expresses that with the developing world of social media, there are many unanswered questions about what to spend money on and how much. She suggests investing in these areas:   1. Tools   2. People   3. Consulting fees   4. Research   5. Education   6. Promotion and sponsored content It’s important to invest money into the right tools to get the job done. These tools include content creation, content monitoring, social media measurement, staff time and others. These tools will set your business up for success. Some free tools like Canva and Adobe Spark are available, but sometimes they just aren’t enough to get the j

A Letter to my Hero

Image
As a volleyball team, we have been having weekly meeting on Saturday mornings via Zoom. This week, we added our nine-incoming freshman for a FULL team meeting. Our activity was sharing who our hero was, outside of our mom and dad. This activity allowed us, as teammates and coaches, to be vulnerable and create a strong relationship with each other. My blog is going to be a letter to my hero. Dear Erika, When I looked up the meaning of a hero, it said it’s a person who you admire or idealize for courage, outstanding achievements or noble qualities. I immediately thought of you. I have admired and idealized you since I was old enough to do whatever you did and be the annoying younger sister. I admired your athletic abilities, your clothing style, your work ethic and how you can light up any room with your (blonde) personality. I know as sisters we went through a rough patch of absolutely hating each other, but let’s be honest, everyone goes through it. I am glad we’re over that and

History of PR: Theodore N. Vail

Image
Why not stay on the history train and give you why Theodore N. Vail is important in the PR world. Theodore Vail was born in 1847 in Carroll County, Ohio. He was the type of man who couldn’t stay in the same career for long. His journey began for the U.S. Postal Railway System as a mail clerk. He pioneered the way for how the mail delivery system is used today. His system allowed mail to be delivered up to two week earlier than before. He was showered with many congratulations by his peers for his schematic distribution throughout the country. He couldn’t just finish his career in something he started, he had to move on. In 1878, Vail became the General Manager of the Bell Company. The Bell Company was led by the president, Gardiner Hubbard, but more importantly the electrician, Alexander Graham Bell. The American Telephone and Telegraph Company or AT&T came about after Bell bought Western Union and began to offer both telephone and telegraph service. Theodore Vail resigned