Keeping up with Paige

Over all the platforms of social media, there are many different types of media. There is paid media, earned media, shared media and owned media. Depending on the media, the audience can vary. The first media is called paid media or a “pay-to-play” model. This is where the company spends money on the content to appear on the timelines of users depending on chosen circumstances. For example, a company can sponsor ads or posts, promote tweets or pay influencers on Instagram, Facebook, Twitter and Snapchat. I’ve had experience “boosting” a post on Facebook. It allows you to choose the audience’s location and age, duration and budget for the post and the estimated people reached per day. Without boosting, if the post receives a significant increase in people reached and engagements, Facebook rewards the page with free credit. The next type of media is earned media. It’s typically associated with public relations, because earned media is not controlled by the company. Money isn’t import

If you know me, you know I love to cook and try new recipes. I am not one to venture outside of my comfort zone with new foods, but I like to try new ingredients and flavors. My sister and I share the same passion for cooking and since I’m home, we have been spending quite a bit of time in the kitchen together. In my blog, I want to share some of my favorite go-to recipes! My first recipe is one of my all-time favorites. It’s a chicken marinade that pairs well with any side dish. Ingredients: ½ cup EVOO ½ cup balsamic vinegar (or any type of vinegar) ¼ cup soy sauce (I love to use Liquid Aminos which is a natural soy sauce) ¼ cup Worcestershire sauce Juice of 1 lemon ¾ cup brown sugar 2 tsp dried rosemary 2 tbsp Dijon mustard 2 tsp salt 1 tsp black pepper 2 tsp garlic powder I combine everything in a measuring cup, starting with the liquids, and whisk together. I've made it so often that I just kind of dump ingredients in until it lo

Alice L. Beeman is known for her leadership and resilience to public relations. Starting in the beginning, the Association of American College News Bureaus was organized in April 1917. When World War I began, the organization became dormant, until the 1920s. Fast forward five years, the Association of American College New Bureaus rebounded with a focus on growing in higher education. Because of this shift, the organization’s name was changed to the American College Publicity Association in 1930. It was yet again changed, in 1964, to American College Public Relations Association. When they merged with the American Alumni Council, the name changed one last time to Council for the Advancement and Support of Education (CASE) in 1974. Here is where Alice Beeman comes into play. With the merger between both organizations, the focal point became development and fund-raising for college public relations. Alice L. Beeman was the first president of CASE. She served as president from 1974-1978.

Do you know who your audience is? It’s important that you or a company knows the demographics of their audience, so the content can be created to become successful. In Chapter 7 of, “Social Media for Strategic Communication,” Karen Freberg talks a lot about how important it is to know the content, voice, writing style, approach and who the audience is for each platform. It is the company’s social media managers job to make sure the correct content, with the appropriate writing style, is being posted to the correct platform. In this blog, I will break down each platform to make sure you know what to post on each platform and for who. Starting out with Facebook or I like to call, the “oldie but a goodie!” The content that is posted onto Facebook is typically an advertisement or video which is written to engage and find potential customers interested in the company. In my opinion, Facebook is the most helpful when you are searching for current information. Next up is Twitter! A twee

During this time of social distancing, online tools have been more helpful then ever. The use of virtual tools, like video conferencing, have probably skyrocketed in the past few weeks. I’m going to share some of the ways I’ve utilized these tools to try and keep a regular schedule during the transition to online classes. My only class I have to be virtually online for is Aggie’s Social Media Principles. I have enjoyed Zoom , because it allows you to see everyone and gives the option to change your background. I enjoy seeing my classmates faces, because it makes not being in the classroom a little more bearable. I have also used Zoom for our volleyball workouts. Prior to moving home, our spring season workouts consisted of small group workouts on Monday, Tuesday, Thursday and Friday. Our coach has suggested doing them virtually to stay motivated and accountable. On Sunday I sent out all the invites for my groups so everyone knows what time the workout will start. Our first virtua

With all the recent COVID-19 uproar in our nation, I’m going to try to shed some positive light during this difficult time. My blog is going to feature some ideas of what to do while you sit at home, quarantined from the outside world. My first suggestion while at home is to clean and organize . I will probably be spending most of my free time cleaning out closets, drawers, cabinets and cupboards. You name it, I’m cleaning it. I have such an itch during the spring to have every room in my house clean! Especially during a time of a spreading virus, this might be a good idea for you to stay healthy. If you aren’t an organization junkie, take it slow and only do a little bit a day. By the end of this quarantine, your house will be spotless My second suggestion is to do an activity . Whether that is building a puzzle, do a DIY project, knit a scarf (or mask), play a board game, create your own artwork or finish some projects around the house that you’ve put off for months. My third s

I have talked quite often on my blog about the importance of curating social posts based on what platform it’s for. Check out what I think the answer to content uniformity is here. In Chapter 7 of “Social Media for Strategic Communication,” Karen Freberg talks about how to find your brand voice in your writing style. During the chapter, the one part that really stuck out to me was the writing guide for social media. The guide had each platform broken down by what content is produced, who the audience is, how the voice should be spoken and writing style written and the approach to receive the best response. Here is the guide: Platform Content Audience Voice Writing Style Approaches Facebook Ad, video Customers, marketing pros Engaged and interested in purchases Professional, product/brand focused, audience focused Have a call-to-action statement and link to a specific place Twitter Tweet, video

Every time I open a social media app, there is updated news related to the coronavirus. Now, I’m not going to write about how the coronavirus is affecting our world, but how companies are responding through social media. There are more restrictions and laws coming out every hour to regulate the spread of this dangerous virus. What has me intrigued about the situation, is how brick and mortar stores are adapting to fulfill the needs of their customers. As we all know, the common household essentials are flying off the shelves at every grocery store. The aisles of rice, pasta, meat, potatoes and other shelf stable or freezable items are becoming bare. Walmart, Publix, Kroger and other grocery stores have changed their store hours to allow more time for their employees to stock shelves and sanitize. Due to the changes happening, these stores have utilized social media as a way to communicate with customers. With the recent restaurant and bar closure in Ohio, I have seen many posts on

As I mentioned in my previous blog, I went to Nashville with some of my best friends over spring break. This blog is going to be a recap of our trip and share some spots to check out if you are going to Nashville. We left campus around 9 a.m. to start the six-hour journey. Here’s my first long drive travel tip! The night before, we made a playlist of various genres that was a little over six hours long. We had to listen to each song and could only skip two. I am not kidding when I say this made the drive go SO fast! We arrived at our adorable Airbnb at 2:30 p.m., settled in and began to get ready for the night. We went to the FGL House for dinner. I had the classic cheeseburger and it really hit the spot. After dinner, we walked up and down Broadway to find a bar with a good vibe and live music. I enjoyed the rooftop bar atmosphere that overlooked downtown Nashville. It also was the perfect weather. We headed to Bridgestone Arena around 6:30 p.m. to watch the Nashville Predators pl

In Chapter 6 of, “Social Media for Strategic Communication,” Karen Freberg touched on the importance of having a vision and a mission statement. Both concepts are very closely related but serve such an important purpose for a brand. A brand’s vision is the guiding principle that describes the overall goals and dreams of the organization. A mission describes the overall purpose of the brand. Vision statements allow a brand to stay on track and never lose sight of the ultimate goal. It’s important for the vision statement to relate back to the brand’s personality, key attributes, core values and present and future behavioral intentions. This vision should be consistent between all social media platforms utilized by a brand. Karen Freberg describes the biggest difference between vision and mission statement as the timing. The mission statements are typically focused on what is happening at the present moment. To prepare a solid mission statement, ask yourself the following questions:

As an assignment for class, I had to live tweet during an event. I chose to do Episode 9 during Season 24 of The Bachelor. I am an avid watcher of the show but having to live tweet made me pay even more attention. My approach to the assignment was to document the important and funny parts. I attached a sneak peek video to my promotional tweet to hype up the episode even more. I posted a 15-minute warning before I was about to begin. In the beautiful Gold Coast, Australia, tensions were high right out of the gate. The week after hometown visits led to awkward conversation between the three girls. Hannah Ann kicked off the one on one dates with exploring the open ocean on jet skis. Victoria F’s hometown visit didn’t go as planned, so her one on one date was crucial for the future of their relationship. Finally, Madison and Peter sky dived from the 77 th floor of a building. Madison is concerned about his intentions with both Hannah Ann and Victoria F between closed doors. On the verge