Keeping up with Paige

It’s almost spring break (thank goodness) and I’m going to write about how my group of friends planned our trip. Here are the steps we took in figuring out where we wanted to go to what we wanted to do. 1. Figure out your group My two roommates and I asked a few people if they would want to go on spring break. We wanted to have as many as possible to make even more memories. 2. Pick a destination Once we figured out who was all going, we threw around some ideas on where to go. Our final decision was to go to Nashville, Tennessee. We picked somewhere that was close enough to drive, but still warmer than Ohio. 3. Set your budget Next, we had to see what we wanted to spend on lodging, food and drinks, activities, events and other things. Our budget determined how many days we were going to stay in Nashville. 4. Find somewhere to stay We only searched on Airbnb for a place to stay, because that’s what we were most familiar with. After many hours of searching, we found the cutes

A social media coordinator is responsible for making posts and content go live on all the different social media platforms the brand is present on. With that, you must make sure the correct content is going onto the correct platform. Check out my past blog for the answer to content uniformity and why it’s important. A big part of the job is making sure all posts are consistent and coordinate with the brand’s message and voice. The best way to organize and plan the content is by using a content calendar. A content calendar outlines what content is going out at what time and date for the social media coordinator to communicate with the rest of the team. Here are four tips for building a great content calendar:   1. Brainstorm content that fits your brand   2. Create a calendar for one to six months   3. Test content before adding content to your calendar   4. Keep an eye on your surroundings I’ve created my own content calendar when I did social media for my mom’s

I’m sorry if you clicked on this blog in hopes to read about warm and delicious chocolate chip cookies. This blog is going to be about a different type of cookies. Now my mouth is watering because I’m thinking about chocolate chip cookies, is yours? The cookies I’ll be talking about are the ones embedded in the deep dark hole we call the internet. They are a type of message that is given to a web browser by a web server. The purpose of them aren’t to satisfy your sweet tooth, but to store settings and information to customize your web page. Sometimes I appreciate cookies, like during Christmas time when I’m shopping for gifts to give. That’s when I usually say, “Wow, my computer just knows me,” but it actually does. For example, if I put a pair of shoes in my Amazon cart, all my other social media apps will have shoe ads magically appear. If you haven’t caught on already, it’s not magic, it’s cookies! Online retailers will use cookies to gain information like what items go into y

Last week, I watched a movie I’ve never heard of. I watched, "Molly’s Game" with my mom and sister. Hat tip to my cousin for the suggestion. "Molly’s Game" is a true story based on the life of an Olympic-class skier, Molly Bloom.  The main character is played by Jessica Chastain, and she did a great job in my opinion. I won’t give detail to detail, but more of a summary of some of my favorite parts. Molly was very dedicated to sport of mogul skiing. She was a perfectionist, because of her father’s expectations. He trained her so hard as a mogul skier, that over time she developed a serious back issue. During a very important race, Molly had an unfortunate accident happen. Following the accident and recovery, Molly packed up her life and moved out to Los Angeles. She started as a bottle service waitress at a club, where she met someone that was about to open many more doors for her. One of these doors led her to a profession that quickly ended with 17 FBI agents

The third chapter of, "Social Media for Strategic Communication" was about personal and professional branding. Karen Freyberg suggests asking ourselves several questions about who you are and where you want your brand to go. These questions are:    1. How would you define yourself? List five words that capture who you are.    2. What experiences have helped define you as a person and professional?    3. How do you communicate with others? Is your voice different from group to group, or is it the same?    4. How do others in your community feel about you? What consistent themes emerge?    5. What is your personal mission statement?    6. Who are you right now, and where do you want to be? After you finish your internal audit of your ready to move forward. Karen’s first suggestion is to keep your brand image and voice consistent. After reading this section, it reminded me a lot of the podcast Emily Brock and I did. We talked about what you post onto your social media r

Were you born in the 90s? If yes, you probably remember the ultimate snack, Dunkaroos. If not, you missed out on mouthwatering deliciousness. It was a snack that consisted of small cookies that you loaded with delicious frosting. There are various flavors of frosting, but in my opinion the vanilla is the only important (and good) one. Dunkaroos was first launched back in 1988 under the Betty Crocker name, and very quickly become children’s favorite treat. Despite their high nostalgic taste, the product started disappearing from stores in the early 2000s. Most of production and marketing ended in 2012 in the United States. For some reason, production continued in various countries like Australia and Canada. People craved the sugary snack so often that the website Smugglaroos was created for Canadians who were traveling into the United States. If that doesn’t explain the hype for Dunkaroos, I don’t know what will. The saying, “desperate times calls for desperate measures” makes sens

This blog is written in the perspective of a female (obviously) for a male to follow. My goal is to ensure the guy plans the best date on Valentine’s Day. I may think this holiday is overrated, but here I am writing about it. Here’s my best three tips for each before, during and after the date. Before 1. Flowers Stick to the original red, white or pink flowers. I think a solid dozen of red roses with some greenery and baby’s breath screams Valentine’s Day. 2. Food What girl doesn’t love food? If she’s a chocolate lover, your job just got easier because what store doesn’t have assorted chocolate during this time. If she doesn’t like chocolate, take the candy hearts or heart-shaped lollipop route. When in doubt, buy an assortment of her favorite snacks. 3. Sentimental Item This isn’t my favorite thing to receive, because I’m not the keepsake items type. Some examples might be a bouquet of heart balloons or a cute teddy bear. During 1. Out to Eat There’s nothing easier than le

The second chapter in, “Social Media for Strategic Communication,” Karen Freberg deep dived into all things ethics, legal fundamentals, policies, and the deadly sins of social media. I particularly was drawn to the section about uniformity among platforms. The way she described it was perfect. Karen explains it as having the same image for each post is one thing but having the same content on each platform is another. When I read this, the current trend of posting a picture of yourself portraying the platforms of LinkedIn, Facebook, Instagram and Tinder popped into my head. Karen Freberg made it very clear in her writing that each platform has a different vibe, expectation and even algorithm. If you were posting on your own account or for a company, you typically don’t post the same content on LinkedIn as you would on Instagram. It’s important to personalize each post, while staying somewhat consistent, to give that platform’s audience what they want to see. Enough of the informati

Years ago, did you ever play the Logo Quiz game on your phone? I know I always did and I’m guessing most of us were pretty good at it. This shows how important a brand’s logo, slogan or icon is. For fun, here’s five logos… try to guess them, and let me know how many you get right in the comments. Without the brand’s name, most people can identify their logo. The name of the brand is just as important as a noticeable logo. A brand without a logo is a brand that isn’t grabbing the attention of consumers. Every brand should have a logo, because…       1. It makes a strong first impression 2. It creates your brand identity 3. It’s memorable 4. It separates you from your competition 5. It establishes brand loyalty There’s nothing worse than a bad logo or no logo at all. If a company’s product or service leaves a good impression on their customer, there’s a better chance they will recognize their logo. Also, a logo is a way the brand can tell their story and what they’re all abo

Since I’ve been a student-athlete in college for three years now, I have found ways to accomplish my academic goals while having time commitments to volleyball. Here are my top five tips on having a successful college career while being a student-athlete. 1. Be organized I put organization as #1, because I think it’s the most important. You are in luck, because I’m about to spill all my secrets about how I stay organized during volleyball season. Like I mentioned in a previous blog, I swear by Google Calendar. Before each semester beings, I will sit down and put my classes, practices, games, workouts and when classes aren’t in session into my calendar. Another organization tool I CANNOT live without is my Erin Condren Academic Planner. This planner is chocked full of everything an organization junkie would need and want. If you want to splurge on an incredible planner, check it out here . 2. Work ahead During season, it is so important to stay on top of work and NEVER get behind.

It’s a new month (thank goodness), which means a blog post about a new book. In class, we are now reading, “Social Media for Strategic Communication” by Karen Freberg. Chapter 1 introduced social media and how it has evolved, explained the differences between each platform and how to use them strategically and identified the key characteristics of the science and art of social media.             One part that stuck out to me was about branded content. In recent years, social media has exploded with influencers being paid by companies for promoting their product or service. Brands utilize brand ambassadors, because social media provides an accessible and dynamic online community. If you think you’ve never seen a brand ambassador's social post, I can assure you that you have.             On my own social media platforms, especially Instagram, I like to follow people that are considered influencers. If you don’t know what an influencer is, I would describe it as a person you’ve (