The Answer to Content Uniformity
The second chapter in, “Social Media for Strategic
Communication,” Karen Freberg deep dived into all things ethics, legal
fundamentals, policies, and the deadly sins of social media. I particularly was
drawn to the section about uniformity among platforms. The way she described it
was perfect. Karen explains it as having the same image for each post is one
thing but having the same content on each platform is another. When I read
this, the current trend of posting a picture of yourself portraying the
platforms of LinkedIn, Facebook, Instagram and Tinder popped into my head.
Karen Freberg made it very clear in her writing that each platform has a different vibe, expectation and even algorithm. If you were posting on your own account or for a company, you typically don’t post the same content on LinkedIn as you would on Instagram. It’s important to personalize each post, while staying somewhat consistent, to give that platform’s audience what they want to see.
Enough of the informational book talk, and back to the trending meme. Dolly Parton was the first to post these pictures to her Instagram, which is why it’s called, “The Dolly Parton Challenge.” If you haven’t seen it yet, check it out here. The LinkedIn picture is typically a professional headshot or dressed in professional attire. The Facebook picture might be a picture of your family. The Instagram picture reflects what your hobbies and interest are, and lastly the Tinder picture is… well you get what I mean.
I thought “The Dolly Parton Challenge” really showed how important content creation from platform to platform is. Your LinkedIn followers don’t want to see pictures posted on Tinder and vice versa. Next time you post a picture, think twice if they reflect the platform’s style and purpose. If you want to have some fun, join me on the trending meme and make your own!
Karen Freberg made it very clear in her writing that each platform has a different vibe, expectation and even algorithm. If you were posting on your own account or for a company, you typically don’t post the same content on LinkedIn as you would on Instagram. It’s important to personalize each post, while staying somewhat consistent, to give that platform’s audience what they want to see.
Enough of the informational book talk, and back to the trending meme. Dolly Parton was the first to post these pictures to her Instagram, which is why it’s called, “The Dolly Parton Challenge.” If you haven’t seen it yet, check it out here. The LinkedIn picture is typically a professional headshot or dressed in professional attire. The Facebook picture might be a picture of your family. The Instagram picture reflects what your hobbies and interest are, and lastly the Tinder picture is… well you get what I mean.
I thought “The Dolly Parton Challenge” really showed how important content creation from platform to platform is. Your LinkedIn followers don’t want to see pictures posted on Tinder and vice versa. Next time you post a picture, think twice if they reflect the platform’s style and purpose. If you want to have some fun, join me on the trending meme and make your own!
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