Types of Content Media
Over all the platforms of social media, there are many different
types of media. There is paid media, earned media, shared media and owned
media. Depending on the media, the audience can vary.
The first media is called paid media or a “pay-to-play” model. This is where the company spends money on the content to appear on the timelines of users depending on chosen circumstances. For example, a company can sponsor ads or posts, promote tweets or pay influencers on Instagram, Facebook, Twitter and Snapchat. I’ve had experience “boosting” a post on Facebook. It allows you to choose the audience’s location and age, duration and budget for the post and the estimated people reached per day. Without boosting, if the post receives a significant increase in people reached and engagements, Facebook rewards the page with free credit.
The next type of media is earned media. It’s typically associated with public relations, because earned media is not controlled by the company. Money isn’t important for earned media, but having strong relationships are. After the content is posted, the influencers and ambassadors may be compensated for their work.
The third type of media is shared media. This type is where the company depends on their audience. Some examples include Facebook group shares, twitter retweets and comments, LinkedIn shares, Instagram endorsements and influencer promotions. The main difference between earned media is that shared media promotes conversations.
The last type is owned media. This type of content is coming straight from the company. The content is posted on are the company’s website, blog, community page or email newsletter. Owned media content includes employee stories, testimonials, blog posts, podcasts, reviews or e-books.
The first media is called paid media or a “pay-to-play” model. This is where the company spends money on the content to appear on the timelines of users depending on chosen circumstances. For example, a company can sponsor ads or posts, promote tweets or pay influencers on Instagram, Facebook, Twitter and Snapchat. I’ve had experience “boosting” a post on Facebook. It allows you to choose the audience’s location and age, duration and budget for the post and the estimated people reached per day. Without boosting, if the post receives a significant increase in people reached and engagements, Facebook rewards the page with free credit.
The next type of media is earned media. It’s typically associated with public relations, because earned media is not controlled by the company. Money isn’t important for earned media, but having strong relationships are. After the content is posted, the influencers and ambassadors may be compensated for their work.
The third type of media is shared media. This type is where the company depends on their audience. Some examples include Facebook group shares, twitter retweets and comments, LinkedIn shares, Instagram endorsements and influencer promotions. The main difference between earned media is that shared media promotes conversations.
The last type is owned media. This type of content is coming straight from the company. The content is posted on are the company’s website, blog, community page or email newsletter. Owned media content includes employee stories, testimonials, blog posts, podcasts, reviews or e-books.
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