Who is Your Audience?
Do you know who your audience is? It’s important that you or
a company knows the demographics of their audience, so the content can be
created to become successful. In Chapter 7 of, “Social Media for Strategic
Communication,” Karen Freberg talks a lot about how important it is to know the
content, voice, writing style, approach and who the audience is for each
platform.
It is the company’s social media managers job to make sure the correct content, with the appropriate writing style, is being posted to the correct platform. In this blog, I will break down each platform to make sure you know what to post on each platform and for who.
Starting out with Facebook or I like to call, the “oldie but a goodie!” The content that is posted onto Facebook is typically an advertisement or video which is written to engage and find potential customers interested in the company. In my opinion, Facebook is the most helpful when you are searching for current information.
Next up is Twitter! A tweet consists of a short message or video.
You only have 140 characters, so use them wisely. The audience on Twitter are
those who are big fans on the company. The companies who frequently tweet have
witty or snarky comments (like Wendy’s).
On Instagram, obviously you can only posts pictures and videos with a caption. In recent years, they added the feature of an Instagram story. This is a feature where content only lasts for 24 hours and may be a daily update or news. Instagram has a heavy population of bloggers and influencers.
Snapchat is also where you post pictures and videos to your story. The content is based on creating a storyboard to those in generation Z. In my opinion, I feel like companies utilize Instagram more for daily story updates, and I prefer to see them on Instagram.
Last but not least, the platform of LinkedIn. The audience on LinkedIn are other business professionals and companies. This is where the informative and educational posts are found, or what some people might call “boring news.” Sometimes LinkedIn has interesting information like new innovations, a change in CEO or companies showing their appreciation for their employees.
No matter what the platform is, it’s crucial to make the content engaging and exciting. The audience will not read it unless something catches their eye. Be proactive on the approach you take, writing style you write with and use an accurate voice.
It is the company’s social media managers job to make sure the correct content, with the appropriate writing style, is being posted to the correct platform. In this blog, I will break down each platform to make sure you know what to post on each platform and for who.
Starting out with Facebook or I like to call, the “oldie but a goodie!” The content that is posted onto Facebook is typically an advertisement or video which is written to engage and find potential customers interested in the company. In my opinion, Facebook is the most helpful when you are searching for current information.
Next up is Twitter! A tweet consists of a short message or video.
You only have 140 characters, so use them wisely. The audience on Twitter are
those who are big fans on the company. The companies who frequently tweet have
witty or snarky comments (like Wendy’s).On Instagram, obviously you can only posts pictures and videos with a caption. In recent years, they added the feature of an Instagram story. This is a feature where content only lasts for 24 hours and may be a daily update or news. Instagram has a heavy population of bloggers and influencers.
Snapchat is also where you post pictures and videos to your story. The content is based on creating a storyboard to those in generation Z. In my opinion, I feel like companies utilize Instagram more for daily story updates, and I prefer to see them on Instagram.
Last but not least, the platform of LinkedIn. The audience on LinkedIn are other business professionals and companies. This is where the informative and educational posts are found, or what some people might call “boring news.” Sometimes LinkedIn has interesting information like new innovations, a change in CEO or companies showing their appreciation for their employees.
No matter what the platform is, it’s crucial to make the content engaging and exciting. The audience will not read it unless something catches their eye. Be proactive on the approach you take, writing style you write with and use an accurate voice.
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