The Ultimate Guide to Google AdWords
I will be completing my summer internship with Brand It Marketing
Communications, and my supervisor wanted me to research and learn about Google
AdWords. She wanted me to be fully equipped with the knowledge to offer clients
a new way to advertise online. I’ve being reading and watching many YouTube tutorial
videos, and I wanted to share what I’ve learned so far.
For starters, Google AdWords offers a way to advertise your product or service to customers who are searching for it. The five basic steps to Google Ads are:
1. Tell us your goal
Google tailors each ad so customers result in calling your store or online customer supper, visiting your storefront or check out your website.
2. Decide where to advertise
This is where you set the boundaries for your ad. You can
either go global or stay local. It’s important to know who your target audience
is, so your potential customers view your ad.
3. Create your message
In three short sentences, you can create eye catching headlines for people to follow the link, view your product or service and hopefully purchase. There is also an option to add an image for a more visually appealing ad.
4. Set your budget cap
You can set what you want to spend on your ad per month with no minimum. The budget is dispersed to each day and your estimated results of clicks and calls will be produced. The more clicks you get, Google notices and offers rewards.
5. Go live
Your ad is fully equipped with a contact information, target area, description, budget, keywords and now all you need is for customers to search for your product or service.
What I think the most impressive part of Google AdWords is the company’s ability to create campaigns with an unlimited number of keywords. There is also an option for your keywords or phrase be a broad match, exact match or phrase match. A broad match means that if a customer is searching your phrase and adds in other words, your ad will still show up. Another interesting feature is you can input negative words, so if the search bar included any of these words, your add will NOT appear. Some negative words can include discount, Amazon, Walmart or Target.
Next time you google something your interested in buying, whatever pops up first or towards the top, those are the companies who are paying more. Depending what you type in, different ads will appear. If you can’t find what your looking for, try to type something new into the search bar! Google AdWords is a great tool for companies to promote their product or service and increase their brand awareness.
For starters, Google AdWords offers a way to advertise your product or service to customers who are searching for it. The five basic steps to Google Ads are:
1. Tell us your goal
Google tailors each ad so customers result in calling your store or online customer supper, visiting your storefront or check out your website.
2. Decide where to advertise
This is where you set the boundaries for your ad. You can
either go global or stay local. It’s important to know who your target audience
is, so your potential customers view your ad.3. Create your message
In three short sentences, you can create eye catching headlines for people to follow the link, view your product or service and hopefully purchase. There is also an option to add an image for a more visually appealing ad.
4. Set your budget cap
You can set what you want to spend on your ad per month with no minimum. The budget is dispersed to each day and your estimated results of clicks and calls will be produced. The more clicks you get, Google notices and offers rewards.
5. Go live
Your ad is fully equipped with a contact information, target area, description, budget, keywords and now all you need is for customers to search for your product or service.
What I think the most impressive part of Google AdWords is the company’s ability to create campaigns with an unlimited number of keywords. There is also an option for your keywords or phrase be a broad match, exact match or phrase match. A broad match means that if a customer is searching your phrase and adds in other words, your ad will still show up. Another interesting feature is you can input negative words, so if the search bar included any of these words, your add will NOT appear. Some negative words can include discount, Amazon, Walmart or Target.
Next time you google something your interested in buying, whatever pops up first or towards the top, those are the companies who are paying more. Depending what you type in, different ads will appear. If you can’t find what your looking for, try to type something new into the search bar! Google AdWords is a great tool for companies to promote their product or service and increase their brand awareness.
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