The Importance of a Brand's Logo

Years ago, did you ever play the Logo Quiz game on your phone? I know I always did and I’m guessing most of us were pretty good at it. This shows how important a brand’s logo, slogan or icon is. For fun, here’s five logos… try to guess them, and let me know how many you get right in the comments.

Without the brand’s name, most people can identify their logo. The name of the brand is just as important as a noticeable logo. A brand without a logo is a brand that isn’t grabbing the attention of consumers. Every brand should have a logo, because…
      1. It makes a strong first impression

2. It creates your brand identity

3. It’s memorable

4. It separates you from your competition

5. It establishes brand loyalty

There’s nothing worse than a bad logo or no logo at all. If a company’s product or service leaves a good impression on their customer, there’s a better chance they will recognize their logo. Also, a logo is a way the brand can tell their story and what they’re all about. A brand’s logo is essentially plastered on everything, so it must grab the attention of customers and create the association between the brand name and logo. If you’re bored, play the online Logo Quiz here!




The correct answers are: General Mills, IKEA, bp, Red Bull and Columbia Sportswear Company