The Importance of a Brand's Logo
Years ago, did you ever play the Logo Quiz game on your
phone? I know I always did and I’m guessing most of us were pretty good at it.
This shows how important a brand’s logo, slogan or icon is. For fun, here’s
five logos… try to guess them, and let me know how many you get right in the
comments.
Without the brand’s name, most people can identify their logo. The name of the brand is just as important as a noticeable logo. A brand without a logo is a brand that isn’t grabbing the attention of consumers. Every brand should have a logo, because…
1. It makes a strong first impression
The correct answers are: General Mills, IKEA, bp, Red Bull and Columbia Sportswear Company
Without the brand’s name, most people can identify their logo. The name of the brand is just as important as a noticeable logo. A brand without a logo is a brand that isn’t grabbing the attention of consumers. Every brand should have a logo, because…
1. It makes a strong first impression
2. It creates your brand identity
3. It’s memorable
4. It separates you from your
competition
5. It establishes brand loyalty
There’s nothing worse than a bad logo or no logo at all. If
a company’s product or service leaves a good impression on their customer,
there’s a better chance they will recognize their logo. Also, a logo is a way
the brand can tell their story and what they’re all about. A brand’s logo is
essentially plastered on everything, so it must grab the attention of customers
and create the association between the brand name and logo. If you’re bored, play
the online Logo Quiz here!The correct answers are: General Mills, IKEA, bp, Red Bull and Columbia Sportswear Company
I got four out of five correct! I could not think of Columbia Sportswear. I like how you made a game to show the importance of a logo. I feel like it is really important to have a recognizable logo because it will have more of an impact on the consumers!
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